Those of you who took high school economics will no doubt recall the way in which a product market works: we start with design, then production and manufacturing, then distribution, advertising and finally purchase and consumption (I invite any high school economics teachers to correct my over-simplified explanation of complicated market dynamics in the comments […]

Harkins Creative took on the challenge of using viral video posted on YouTube to stir interest in a web project we were involved with. It was like research into what makes web video work, and with 100,000 views as of Sunday morning, I think we are proving the point and the concept petty well!
This […]

Harkins Creative produced a site intro video for Planet2025.tv. 18 months later, it is still being used on the home page of their site, and today we received notice that it had just been announced as a Panda Awards finalist in the Wildscreen Film Festival! Final judging will take place in October.
Below is the […]

We finally released a series of 8 video tutorials covering the most basic tasks in using a WordPress site. We plan to release many more titles over the summer months, covering specific tasks and commonly asked questions.
Since almost ALL of the sites we have designed over the past two years have utilized this increasingly […]

(NOTE: This post is for the audiovisual creatives among our readers.) The new CS4 suite of creative tools from Adobe is already trickling down the pipe, with Soundbooth CS4 making a particularly impressive mark, in my mind.
Perhaps the most genteel new feature is the simplest one: the ability to preview mp3 compression settings before […]

In this short video, Carter Harkins talks about what works in an online video strategy. Tutorial videos can be an excellent way to get more in-depth about your products and services, and connect with visitors who are really hungry for more information, not just “fluff”.