The Agency Record Blog
The collective tightening of the belt can be felt in every sector of our economy. All across the world, we are battening down the hatches and preparing to ride out the storm. But we still have to do business in order to stay afloat. We just need to do it smarter. Read on for three reasons I think Freelancers represent the smartest choice for getting important work done for your company.
- Flexibility and Agility – It’s no secret that the larger an organization, the slower it responds to immediate change. Many creative services companies are experiencing financial pinches due to large overhead, payroll expenses, and marketing costs. Some are in the process of letting their best designers and developers go, which means more work for the remaining designers to accomplish in the same amount of time. This does not bode well for a successful client relationship. Freelancers don’t have the same overhead and marketing costs. Most of our business comes from referrals or web traffic, and so we can be incredibly responsive to our client base. We only focus on one thing: productivity and serving our clients. My new clients – especially those just coming from a larger creative services company – are always surprised at how quickly I return phone calls and turn requested work around.
- Stability and Longevity – It’s a common misconception that Freelancers become freelancers when they cannot find any other form of gainful employment. While it’s true that many of us got into freelancing on the side, or as a result of losing a job, most of us love what we do, and strive to do it better every day. Choosing a freelancer over a larger company as a business partner is no less of a secure choice. Don’t believe me? Consider that your freelancer might well have once worked for a company that no longer exists. It is not in the interest of anyone to enter lightly into a long-term relationship. Most self-employed creatives are more worried about the longevity of YOUR company than their own stability.
- Creativity and Productivity – We don’t spend hours in internal corporate meetings or sending out memos to employees (unless you count time spent building our followings on Twitter!). We only get paid when we turn in exceptional, creative work that hits the specified target. We are easier to work with, more creative (or more willing to try creative new approaches to very familiar challenges) and, if given the chance to prove ourselves, will be a valuable member of your business team, providing more than just products and designs and copy and lines of code; ultimately, a Freelancer provides insight, perspective and experience rarely found inside corporate walls.
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