Recently Google refined its algorithm (that mystical unknowable divine fate by which we all live and die) and I was pleased to learn that our SEO and content strategy efforts on behalf of our clients and even our own site have yielded positive results in page rank, organic search results and traffic. We are […]

We just wrapped a large video project for the World Bank, and in it one of the people being interviewed made a comment I have been quoting to clients for two weeks: “No one changes their behavior when confronted with naked facts and figures. If we expect people to see things our way, we […]

Those of you who took high school economics will no doubt recall the way in which a product market works: we start with design, then production and manufacturing, then distribution, advertising and finally purchase and consumption (I invite any high school economics teachers to correct my over-simplified explanation of complicated market dynamics in the comments […]

Harkins Creative took on the challenge of using viral video posted on YouTube to stir interest in a web project we were involved with. It was like research into what makes web video work, and with 100,000 views as of Sunday morning, I think we are proving the point and the concept petty well!
This […]

Harkins Creative produced a site intro video for Planet2025.tv. 18 months later, it is still being used on the home page of their site, and today we received notice that it had just been announced as a Panda Awards finalist in the Wildscreen Film Festival! Final judging will take place in October.
Below is the […]

In this short video, Carter Harkins talks about what works in an online video strategy. Tutorial videos can be an excellent way to get more in-depth about your products and services, and connect with visitors who are really hungry for more information, not just “fluff”.

(Video Interview) Carter Harkins, the founder of Harkins Creative, talks about the changed expectations of internet users for web sites, in light of the “YouTube Revolution”.
The web is an amazing platform to tell a corporate story and engage visitors in more immersive brand experiences. And although it was once considered something only […]