The Agency Record Blog

Finding Your Marketing Groove

Now that I have your attention by using the “groove” word, let’s talk about how to find what works for you and your business when it comes to online marketing. If you were to listen to the latest guru you might think that the best game in town when it comes to marketing your product is on the social networking sites; mainly Facebook and Twitter. However, if you caught the stats from PowerReviews and the e-tailing group this past week you would find out that the social networking sites only account for 5% of a products search starting point. That’s not to say that there are not some great reasons to be associated with the social networks and that one day this just might be the search panacea that is predicted; it’s just not today.

The latest stats show that 57% of the searches for products start with a search engine, 20% actually go directly to the brands website while 18% will research the product at a retailer website. The way they break down the social side is 3% use a social site while 2% will ask a question on The latest stats show that 57% of the searches for products start with a search engine, 20% actually go directly to the brands website while 18% will research the product at a retailer website. The way they break down the social side is 3% use a social site while 2% will ask a question on Twitter. So while everyone is yelling about social, the guys still concentrating on search engines are rocking along getting more eyes on their products. Again, this is now and not next week, next month and certainly not next year. That’s why it’s important to have someone watching what is really happening online and not just listening to the hype. As things turn to the next “big thing”, which may be something totally different than Twitter, Facebook or search, you and your company stand a better chance of being in the right position to take advantage of it, if you are dealing with reality and not hype. That’s the first step to finding your marketing groove online.

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