The Agency Record Blog
I’m so puzzled by Google+. I understand the value of having a social media community that’s automatically plugged into the largest search engine in the world. Users’ content will be completely searchable/findable between Google and Google+, and that’s a major asset for online marketers, web developers, and businesses. It’s also incredible that when using the mobile application for Google+ any images you take with your smart phone will automatically be uploaded to Google+ so you can share them easily.
One of the most revered assets of Google+ is the application of circles. Now, instead of posting pictures, status updates, and articles to ALL your followers, you can organize followers into categories and share information only with specific circles (friends, family, etc). If you have a work related article to promote, share it exclusively with your clients. Similarly, if you’ve uploaded a picture of your wild bachelor weekend, you can share it with the circle holding your friends’ profiles so your co-workers and family members won’t see it.
This new feature does make social sharing more private for those who are worried about sharing too much with the wrong people. On the other hand, if you’re worried about what certain people will think about what you share, do you have any business sharing it in the first place? In other words, if you’re worried about who is reading what you’re sharing, you’re not practicing safe sharing.
Google+ makes safe sharing possible, but it negates a powerful piece of social etiquette. If you’re not comfortable with everyone reading what you’re sharing, then you probably shouldn’t share it. I foresee millions of Google+ mishaps where the wrong information is shared with the wrong circles. Is this the worst thing in the world? No. But by separating social circles, Google is allowing irresponsible sharing to happen all across it’s social community.
Google+ is taking the social world by storm, and it will be interesting to see where the road leads. Despite the ability to share with certain people, I hope the networking world continues to leave its social doors open.
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