The Agency Record Blog

Google’s Building a Bridge between the PC and TV

Those of you who took high school economics will no doubt recall the way in which a product market works: we start with design, then production and manufacturing, then distribution, advertising and finally purchase and consumption (I invite any high school economics teachers to correct my over-simplified explanation of complicated market dynamics in the comments below).

As a company involved in mostly early stage market activites – media design and content creation, audio and video production – we rely on other companies in our market to supply us with manufacturing and distribution, and ultimately we need consumers to complete our existence.

These days, audio and video distribution is easily accomplished via the web. But in a crowded marketplace with more choices than ever before, consumers rely on search to bring them what they want, when they want it.

For this reason, it makes a lot of sense for Google to offer a media server gadget, essentially bridging the gap between the TV set and the vast content offered on the net.

Sure there are other media player/content services out there that promise to deliver web content to the home theater, but none have the power of Google’s search to find virtually any audio, video or photo file on the web. And while Google is notoriously boring in the GUI department, no one can argue their superiority in their stock and trade. Combine that with the content from Google’s subsidiary YouTube, and this is clearly the future.

For now, it’s a Windows-only gadget, and judging from the comment thread, it is not without some beta-stage issues. Still, who can blame Google for testing the waters and extending the usefulness of its search to the TV?

(Self-Promotional Addendum: I think this gadget would be made all the more amazing if the content it displayed became participatory through the CrowdAbout Social Media Player technology!)

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