The Agency Record Blog

Improving SERPs with Web Video

How does video help with SERPs when Google can’t digest the content? Here’s one answer. We know that Google is getting better at understanding how much time someone spends on a page. Bounce rates factor into Google’s value assessment of page relevance. So video can help keep a person on a site for longer, which in turn communicates a higher value message to Google, thus increasing SERPs for page content. We have been testing this strategy, and we are seeing it work.

From PubCon this week, there have been some interesting speculations about the future ranking of sites that do not contain any video. Bruce Clay predicts the rapid shift toward heavily favoring sites that employ video and other Engagement Object Level tools during the first quarter of 2009. All the more reason, during challenging economic times, to make sure you aren’t finding your site becoming irrelevant to Googlebot.

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