The Agency Record Blog

Increased Emphasis on SEO

Recently Google refined its algorithm (that mystical unknowable divine fate by which we all live and die) and I was pleased to learn that our SEO and content strategy efforts on behalf of our clients and even our own site have yielded positive results in page rank, organic search results and traffic. We are proving that a video strategy, when combined with other best practices, really can propel a site to higher places.

To that end, we are making a shift in our basic assumptions of web site design, and will be focusing much more on making SEO decisions from the beginning, partnering for much of this work with Taylor Hill, a consultant with a good and growing track record for helping new and existing sites fare better under the omnipotent rule of Google.

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