The Agency Record Blog
Snapshot decisions may change the way we search…but not really.
Many SEO and web development circles are up in arms about Google’s installment of the Instant Preview feature. When you search for something using Google, each search result will have a magnifying glass icon next to the search result. Click on the magnifying glass to reveal a snapshot of the web page in the search result like this:
Some experts think this is the end of organic search, and the beginning of snapshot judgments that will hurt many websites and their rankings. When considered, Google Instant Preview aligns itself with current web trends and user habits in order to make the web searching process faster and easier.
The Internet has made all users able to make fast decisions, and move on. We are constantly searching for the next great source of information, new innovative product, and best way to share pictures and videos with friends and family. The result? Shorter attention spans and less patience for searching, clicking, and scrolling.
Google Instant Preview takes this into consideration and allows users to view website layouts and basic information before navigating away from Google. Users won’t waste time clicking on a website if the Instant Preview shows any of the following:
- Not enough text
- Too much text
- No images
- Outdated design
The user experience is becoming more streamlined as a result of this, but it won’t drastically change the way websites are designed and outlined. Instead, website owners may be encouraged to keep their web design, content, and functionality up to date to attract web users instantly, and to retain their interest.
In short, Google Instant Preview does not revolutionize or even threaten the way we search. It simply recognizes the way we search the web in order to make it easier.