The Agency Record Blog

Is Your Content Telling YOUR Story Part II


The state of the statistics man (or woman).

You love numbers. Venn diagrams and earnings reports are the stuff your dreams are made of. Clients love your keen eye for detail, and your unwavering commitment for exceeding expectations, and you love that at the end of the day you get to crunch numbers and calculate profits. The question is, how does this translate to what you put on the web?

You should always be telling YOUR story. If numbers and details are your thing, by all means showcase that on your webpages, blog and email marketing. However, it’s important that you aren’t overly statistical in all your content, because you may alienate your audience (content strategists love to talk about alienation). Instead, find a way to display your natural ability for the fine tuned without letting your audience believe you lock yourself in a room during lunch to configure algorithms (you don’t do that, right?)

Being a statistical person makes you an asset to the business world, so become creative in ways you show this to your clients and potentials. Infographics are perfect for displaying a vast amount of information in an eye-catching way that attracts a variety of viewers. Videographers can capture interesting factoids pertaining to your industry and combine them with excerpts of your office, or with carefully designed graphics that really pop. Think outside the cubicle and create something that interests your audience, while remaining true to your personality.

If your business is numbers, get creative with your business.

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