The Agency Record Blog

Is your Content Telling your Story Part III

The Newbie

You’re just starting out your business – congratulations! This is a wonderfully exciting time where you get to figure out exactly what it is you want to say. So…what do you say? If you’re like most start-ups you likely don’t have a definitive voice connecting you to an audience or clarifying your presence.

One of the biggest mistakes I see new companies make is the error of fallacy.  Companies without a lot of experience often falsify their professional history, or sound bigger than they are in order to impress their audience. Don’t do that! While you don’t need to hang a, “I don’t know what I’m doing,” flag outside your door, you certainly don’t need to pretend you have a full staff when you and your business partner are conducting business in local coffee shops. (Editors note: there is nothing wrong with using coffee shops as your office.) After all, if you’re not starting out your business on a totally honest foot, aren’t you missing the point?

Fear not, newb. Your brand and identity are in there, waiting to be discovered. Consult your content professionals to discover the best way to display your expertise and business model, without overcompensating due to lack of experience. Together, you can exhibit your business in a way that’s both interesting, and appropriate.

The best way to reach your target is by being you.

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