The Agency Record Blog
Much speculation has flown in recent years and months about Google’s plan for world domination. Okay, maybe that’s overstating it a little, but only a little. And taking on a crowded and arguably entrenched marketplace of internet browsers is a clear signal that Google really does intend to move in and settle down in desktop software applications.
Google is calling it Chrome, and I’m sure this is seen as a shot across the bow for IE6 and Firefox (my personal favorite), although they do tip their hats in Mozilla’s direction, acknowledging that some of their horsepower found its way under the hood. Who the heck knows what this might do to smaller projects like Opera or Flock.
Of course I have already downloaded Chrome, and am testing it as I write this post. It is living up to its stripped down, severe aesthetic, but for once, I appreciate it immensely in a browser. The design choice really promotes the web site content, not the window through which it is delivered. Curiously, however, there is a startling lack of the elements that have found their way into nearly every other browser experience; namely the Google Toolbar and the Title Bar. The latter is so entrenched in SEO practices, specifically because of how Google uses and views them, it is a little unnerving not to see it at the top of the window. It makes me wonder if Google has plans to deprecate its importance in upcoming page rank algorithms…Nah…Right???
I think the browser community, and hopefully the open source community, will be taking notes for a long time to come.
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