Positioning your Business for Greatness
Part of what sets a great company apart from lesser efforts is an identifiable, well-crafted identity. Your Brand should speak not only to the tangible and intangible attributes of the business and the market, but it should also resonate with the patrons and consumers of the products and services for which the brand is known.
A brand is a crystallization of the attitudes, philosophies, lifestyles and goals of the target market. A brand connects a product or a service with the wants, needs and desires of the consumer most likely to purchase the brand’s wares. In a very real sense, the act of branding can be likened to building a place in which a certain kind of person will feel distinctly at home.
Every Brand has a Story. Who is telling yours?
These days, a brand is what people say about you when you aren’t in the room. And there are literally thousands of key online “rooms” to monitor. Like never before, a brand’s audience factors into the actual definition of the brand. It’s a new Culture of Participation, and we think it’s a revolution that’s not going away.
We are Storytellers of Brands.
Everything a Brand says and does tells a story. It’s a publicly unfolding, ever-evolving story; one that lives and breathes with the market’s Brand experiences. We work to understand those experiences, and incorporate the best parts of the Story into a strategic Brand campaign that positions a company for growth opportunities.
We help Brands get a clearer picture of the real Story being told, and then help them refine and craft it so that it has a better chance of favorably resonating with the intended audience.
Let your Story out of the frame.
The best stories are the ones that take on unexpected life when the audience takes control and directs the scene or the plot. It can be scary, but that level of engagement is powerful. It can only happen when a company intentionally lets go of the reigns and invites the market to participate. The carefully crafted brand message is dismantled, and in its place, a new, authentic, resonating tale is told, and it can be nothing short of miraculous for the company that does it right.
Branding is Storytelling. A Brand Strategy is finding the right story to tell to the right people at the right time. We can help, using a complimentary set of tools just right for the job:
- Corporate Identity Development Consulting
- Market Research
- Logo Design
- Marketing Collateral design (business cards, letterhead, brochures, etc.)
- Social Media Identity
- Video and Multimedia