Yeah, but what does Google have to say about you?
You’ve spent hundreds of hours crafting your message. Thousands of dollars perfecting the web site design. It looks perfect. It reads like a dream. But it may be invisible to Google, and therefore invisible to your intended market. Sound like a nightmare? Yup.
The 800 lb. Gorilla in the room?
There’s no denying that Google is a primary member of your target market. In fact, it could be argued that unless Google knows what your site is about, no one else will know either. Call them the gatekeeper. The neighborhood Don. The 800 pound gorilla in the room. Or maybe they are the room.
Whatever your metaphorical bent, one thing is for certain; you can’t be in business today and ignore search marketing and optimization. It’s like forgetting to put on pants in the morning. (that’s another nightmare theme…)
Partnering for Results
There is much more to a good SEO/SEM strategy than keywords. Understanding key objectives, your entire sales process, the marketplace you are in business to serve… these are the factors that most SEO companies ignore, but these are the factors that make for a successful SEO strategy. If your SEO efforts have left these out, you may be missing the real opportunities completely.
That’s why we felt it was critical for Harkins Creative to incorporate strong Search engine optimization and marketing services as another part of the full-service approach we take with clients. Determining keywords is important, so long as it is a part of a whole web strategy, where every part is working together for the betterment of the whole organization.
We should talk. There’s a lot you could learn from us.