Internet 101 time… The reason people get online is to find things. In a word, content. Whether it’s Google or YouTube or blogs or traditional media outlets, the web serves up content. Content is KING.

So. We all consume it. But how many of us produce or provide it?

Being a content provider is really about adding value. Participating in the information economy is the first step toward proving your expertise in your market. It’s also the most viral way of telling others about what you know and what you do.

Where are you on this ladder? Have you added a blog comment or a review lately? Have you started blogging or podcasting yet?

The ones at the top of this ladder know something you might not know yet: Content isn’t as hard to produce as you think, and the rewards are often quite large.