Posts tagged with ‘links’

Why Link Building is Still Important

With the advent of Google turning so much attention to local search I see many companies turning from traditional search engine optimization and chasing the local directories, maps, etc. What you need to know is the same principles behind organic listings are behind local listings so it is smart to make sure your website is search engine ready; even when chasing local listings.

Google turned their attention to local when they discovered that over 70% of searches are done with local intention. However, if you’ve noticed, Google actually gives you the results it thinks you are looking for. An example of this would be to type in something like, “dentist Nashville” as opposed to, “dental information”, as opposed to, “dentist”. The first search will give you listings of dentists in Nashville, which is local. The second will give you the best sites for dental information, which is all organic while the third search has a mixture because it doesn’t know exactly what you mean with the broad term “dentist”.

What you don’t see is that the sites that rise to the top in any of these searches have very good back links as well as reviews and citations. This simply means that at this time you should not abandon your linking tactic, even if you are strictly a local business.

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Do You Need a Website Audit?

Web Site Traffic Problems
One of the questions I get asked a lot is; “Why isn’t my website getting traffic?” When I tell them that I have no idea it takes them back a little because I am supposed to be an expert in the online traffic world. But just like real traffic, there are numerous things that can happen out there on the road that can slow, stall or bring traffic to a stand still and it’s the same with a website.

That’s why having someone conduct an audit when you have no idea what is happening is extremely important. It’s also much better for a real “live” person to do it so they can “see” what’s happening on the page; navigation, content, etc. I say this because there are companies that charge a fee to do an audit and all they do is run your website through a program to find keywords, density, links, etc. While all this is good stuff to know, I have yet to find a program that can help you with navigation, content, structure and strategy. That’s not to say that it won’t happen someday; but it has not happened yet.

Just last week I sat with a client that had no idea that the bots sent to the website couldn’t get past the front page. Everything past the home page was not being seen by the search engines. All of the page rank and page strength (a.k.a. juice) was coming from links that were going to the individual pages, which was good. However, they were not indexing the entire website because they couldn’t get in through the home page even though by looking at the home page one would “think” they were getting in because the visitor could.

This is just one of the things that could really impact a website and if you don’t have people looking at it that can connect the dots then you could spend a lot of unnecessary money to find the answer and correct the problem. Getting a website audit is well worth the cost to get your site working for you and your business.

Twitter Weekly Updates for 2009-10-11

  • Looking for a contact at Simplex Healthcare in Brentwood… thought I’d play 6 degrees of Twitter. Anyone? #

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Twitter Weekly Updates for 2009-09-06

  • I just gotta say, I LOVE my blog hosting company Bluehost! They have my back. http://bit.ly/4eTG4R #
  • Yes, i was just corrected: Bluehost is much more than just blog hosting, they are a full web hosting company. Inexpensive and solid custsrvc #
  • Anyone else using Bluehost? You should be! http://bit.ly/4eTG4R #

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Twitter Weekly Updates for 2009-08-30

  • Dear Pandora, I use a password browser plugin to auto-fill over 600 sites for me. Your flash login pains me. Love, Carter. #
  • RT @FreelanceFolder: 30+ Examples of Big, Bold, and Beautiful Website Navigation Menus http://bit.ly/2mAufa #
  • RT @smashingmag: 18 Questions to Ask a Client Before Designing a Logo – http://bit.ly/YgpI0 #

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Twitter Weekly Updates for 2009-08-16

  • Hey everyone…how’s it going? Sorry I’ve been quiet on the Twitter front…LOTS to catch up on! #
  • My desires are simple: I want to be able to finish a meal without having to stop in the middle and change a child’s dirty diaper. Too much? #
  • That last tweet was a quote from my wife, bless her. I echo that sentiment most days. #
  • Curious: What rationale do you use to steer clients away from prodigious uses of flash animations in headers? Usual args aren’t penetrating. #

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Twitter Weekly Updates for 2009-08-02

  • RT @jeremyjaymes: RT @tweetmeme Web Design Ideas | 27 Horizontal Scrolling Websites|Dzine Blog http://bit.ly/slFY7 (via @BigWaveDesign) #
  • Word to the Wise: NEVER buy a Uniden phone! My experience with their customer service just now is the WORST I’ve EVER had. #
  • First, I had to replace a power supply. I call & order it last week. Woman there was not interested in helping me. $21 for the part, too! #
  • The part arrives today. Not the right one. Doesn’t even fit phone. I call back to find out what to do, & I am YELLED AT & HUNG UP ON! #
  • Dear Uniden: Cust. Service is crucial, esp. when you don’t make good equipment to start with. Monitor your CSR calls & learn… Love, Carter #
  • Wow, a company so angered me as to warrant 4 ugly tweets (make it 5 now). This is probably what I get for buying Uniden in the 1st place. #
  • So, uniden appears to have one official twitter account…for Australia. Just an advertising channel, looks like. #
  • Okay, I feel better… Nothing like standing up on my tweet-box and giving a multinational conglomerate the tweet-lashing they deserved! #
  • Last week – Comcast, but they fixed my problem so fast they have a customer 4 life. Uniden, though? I’m about to make a hobby out of them. #
  • Hung up on ME?!?! For their mistake?!?! Ohhhhohoho….. #

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