Unless you are Superman or Wonder Woman (and we know she reads our blog.. hey there!), you’re going to require a helping hand now and then in generating the mountains of digital content expected of any thriving business with an online presence today. You don’t have to hire content strategists like us, but it’s important to begin building a Content Dream Team that can crank out various multimedia, social and SEO/SEM content.
So, we asked ourselves, if we were stranded on a desert island, which three players would be indispensable in helping us generate our marketing content? (This is assuming that we would care about such things, being recently stranded on a desert island, and all…) These are our answers:
- The Multimedia Pro. This is the person who can easily and effortlessly crank out video after video from their cool iPhone4, and upload them to YouTube seconds after catching a poignant story moment in the office or out in the field. Make no mistake, the person who is a natural for this role is the person who is already engaged with the technologies to make this sort of thing happen, and that means that this person is particularly hard to source. If you’re lucky enough to have one on staff doing something else, then make it part of their job description to follow around people and get this content captured and published to share with your hungry public!
- The Social Butterfly. I bet you never thought that the person who spends 2 hours a day on Facebook and Twitter while at work could ever prove to be an undiscovered asset to your company, huh? Well, maybe, maybe not. They’ve certainly proved how enticing and potent the medium can be. And they certainly have an understanding of the workings of the various online social spaces. But if they have an interest in helping you develop an authentic voice in those spaces, you may have just just hit pay dirt. Ask them to give you a written proposal on how Facebook or Twitter could become a part of what they do for you on a daily basis.
- The SEO/SEM Robot. Writing articles, blog posts, submitting a site to multiple directories, and increasing the number of inbound links coming to your site from good sources is the bane of most small business owners. Who has the time? Well, if you can add someone who has a penchant for technical details and obscure strategies, it’ll take most of this tedious-yet-essential stuff off your plate. The best person for this job is someone who finds the Zen in keyword research and loves to get lost in formulating vast charts and spreadsheets of links and potential links to go after.
So there you have it. It’s not going to be easy to find natural fits for each of these roles, but we cannot see how you’ll be able to keep the content coming in any meaningful quantities without them.