I was speaking with a friend the other day, and an interesting question came up: how does someone get started in SEO/SEM (Search Engine Optimization/Search Engine Marketing)? I figured the best person to ask would be our very own SEO guru, Taylor Hill. If you are familiar with Taylor, you will know that he is a man of many interests and talents. Taylor recently sat down with me to answer some questions about SEO.
Jonathan Sanders: How did you get started? Was it necessity or interest?
Taylor Hill: I created a website for a business I was in and paid a lot of money for the template to build the site. There was some SEO associated with the site and when I got started doing the things that were recommended, I saw a little movement but not much. It was after that experience I thought there has to be something else because I see where other’s are getting on the front page of Google. It was after that thought that I jumped down the rabbit hole.
JS: What are common misunderstandings about SEO work?
TH: I think the most common misunderstanding still today is that if you build a pretty, expensive website, people will eventually find you. It’s not that you shouldn’t build a website, but you will need to either learn or find a good SEO person or company to help build it (or modify it, if already built) to make sure it has the elements to get picked up by the search engine spiders on the site itself. This is called on-page SEO. There is a lot of off-page work that will need to be done, but if the on-page work is not correct, it doesn’t matter what you do off page. The other thing I would say people should know, if they are paying attention, is your site will need good original content. If you don’t want to create it or pay someone to create it… well, it will sit there looking pretty.
JS: Why do companies need SEO?
TH: That’s easy – traffic. The Internet is no different than a brick and mortar store, location is key. The location is the front page of a search engine after someone does an organic search. The goal is the front page of Google since it’s the dominant search engine today.
I have more with Taylor in my next post. Stay tuned!