Posts tagged with ‘techdirt’

Beware the Streisand Effect

For the uninitiated, the Streisand Effect is a phrase coined by Techdirt blogger Mike Masnick. It refers to a situation that arose when Barbara Streisand sued a photographer who was shooting the California coastline. He happened to shoot her home, and she felt this was an invasion of her privacy. However, once news of the lawsuit hit, the photo of her home got much more attention.

I’ve talked about the hotel in England that regularly trashes it’s guests on TripAdvisor.com, and there is the story of the towing company in Michigan that is suing a college student for $750,000. These two businesses, in an effort to protect their reputations, actually brought more negative attention on themselves. Rather than address customer concerns, they brought attention to the complaints. In the internet age, businesses must never forget that even a small matter can blow up in very short order.

The moral of the story? Don’t sue or try to intimidate in any way people who say negative things about your business. Even if you win, you’ll lose. Releasing a reasoned and matter-of-fact response, while offering to help rectify the situation, will help you diffuse the criticism. Plus, you’ll gain the reputation of a business that takes care of it’s customers. That’s a win for everyone!

Google May Be The Best, But Not The Only, Way To Be Found

I’m a regular reader of Techdirt, a blog that deals with many issues facing us in the digital age. Mike Masnick, the author, poses an interesting point in a post from last Thursday: Has anyone noticed that sites don’t have to rely on Google so much for traffic anymore? Now, remember, the key words in that sentence are so much. There is no doubt that for now and the foreseeable future, Google is the dominant player in search, and you’ll want to be seen there.

However, more and more people are finding that their traffic is coming from a variety of places. Facebook is definitely a great place to find new things. Also, don’t forget about Twitter, Reddit, StumbleUpon and other places like them. These are great networks to find new people, places and content. I find my most timely news comes from Twitter. I’ve found some of the most interesting analysis of current events on Reddit. There is one caveat, however. You do need to have good content that people actually want to read and share.

Google can be a tough nut to crack. You don’t want to put all of your “eggs” in one basket, so I suggest you find your place somewhere in the social media-sphere. You’ll find there are many to choose from that provide the perfect platform for your unique voice.