Posts tagged with ‘twitter’

How Twitter Makes Me a Better Writer

Words. I love them. Sometimes too much. I have been known to string together sentences with upwards of 60 words. I habitually gravitate to 4- and 5-syllable words. This is for my own enjoyment, not yours. I just love words. I think I love them because I love ideas. And words are nothing if not elegant conveyors of ideas.

But then I started Twittering. And the imposition of 140 characters was a real tough one to embrace. My earliest tweets lamented this fact frequently.

Then something happened. The limitation made me wrestle with words in a new way. I started looking for conciseness. I had to have faster, clearer, better ways of expressing myself. In the process I discovered that flowery prose is not always the best way to communicate, after all. In fact, the 140 character discipline has made me a better writer, by reigning in those tendencies, and reminding me that comprehension is more important in the message than getting to use that shiny new abstract metaphor.

I still love them, though. Twitter hasn’t changed that. And I’ll be damned if I’ll let it.

Where do Twitter Accounts Go to Die?

I happened upon this thought as I came across a Twitter account for the movie, Country Strong. The movie, starring Gwenyth Paltrow and Tim McGraw needs all the promotional help it can get, battling with heavy hitters like True Grit and Black Swan. It’s no wonder movie promoters look to Twitter and real-time interaction to boost ticket sales.

But, what happens when the movie is no longer in theaters and is nothing more than a rental box tenant? Do social media marketers continue to nourish the content being poured into this account? Do they delete it? Do they let it fade into dust?

This specific Twitter account does not make me curious as much as the notion that this is likely happening EVERDAY. Bad vH1 reality programming, pop artists, and other fads of entertainment are likely looking to engage with their audience via Twitter. I’ll go out on a limb and say there are thousands of Twitter accounts vacantly lying in the Internet stratosphere abandoned and neglected forever.

I’m not under the impression that this is good or bad, mostly I find it overwhelming. To me, social media is about perseverance and determination, as well as time and patience. With this reasoning, it’s curious that Twitter accounts are created and nurtured only for a matter of weeks, then sent off to the Twitter heaven in the sky.

Where do Twitter accounts go to die?

I happened upon this thought as I came across a Twitter account for the movie,
Country Strong. The movie, starring Gwenyth Paltrow and Tim McGraw needs all
the promotional help it can get, battling with heavy hitters like True Grit and Black
Swan. It’s no wonder movie promoters look to Twitter and real-time interaction to
boost ticket sales.

But, what happens when the movie is no longer in theaters and is nothing more
than a rental box tenant? Do social media marketers continue to nourish the content
being poured into this account? Do they delete it? Do they let it fade into dust?

This specific Twitter account does not make me curious as much as the notion
that this is likely happening EVERDAY. Bad vH1 reality programming, pop artists,
and other fads of entertainment are likely looking to engage with their audience
via Twitter. I’ll go out on a limb and say there are thousands of Twitter accounts
vacantly lying in the Internet stratosphere abandoned and neglected forever.

I’m not under the impression that this is good or bad, mostly I find it overwhelming.
To me, social media is about perseverance and determination, as well as time and
patience. With this reasoning, it’s curious that Twitter accounts are created and
nurtured only for a matter of weeks, then sent off to the Twitter heaven in the sky.Where do Twitter accounts go to die?

I happened upon this thought as I came across a Twitter account for the movie, Country Strong. The movie, starring Gwenyth Paltrow and Tim McGraw needs all the promotional help it can get, battling with heavy hitters like True Grit and Black Swan. It’s no wonder movie promoters look to Twitter and real-time interaction to boost ticket sales.

But, what happens when the movie is no longer in theaters and is nothing more than a rental box tenant? Do social media marketers continue to nourish the content being poured into this account? Do they delete it? Do they let it fade into dust?

This specific Twitter account does not make me curious as much as the notion that this is likely happening EVERDAY. Bad vH1 reality programming, pop artists, and other fads of entertainment are likely looking to engage with their audience via Twitter. I’ll go out on a limb and say there are thousands of Twitter accounts vacantly lying in the Internet stratosphere abandoned and neglected forever.

I’m not under the impression that this is good or bad, mostly I find it overwhelming. To me, social media is about perseverance and determination, as well as time and patience. With this reasoning, it’s curious that Twitter accounts are created and nurtured only for a matter of weeks, then sent off to the Twitter heaven in the sky.

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Google May Be The Best, But Not The Only, Way To Be Found

I’m a regular reader of Techdirt, a blog that deals with many issues facing us in the digital age. Mike Masnick, the author, poses an interesting point in a post from last Thursday: Has anyone noticed that sites don’t have to rely on Google so much for traffic anymore? Now, remember, the key words in that sentence are so much. There is no doubt that for now and the foreseeable future, Google is the dominant player in search, and you’ll want to be seen there.

However, more and more people are finding that their traffic is coming from a variety of places. Facebook is definitely a great place to find new things. Also, don’t forget about Twitter, Reddit, StumbleUpon and other places like them. These are great networks to find new people, places and content. I find my most timely news comes from Twitter. I’ve found some of the most interesting analysis of current events on Reddit. There is one caveat, however. You do need to have good content that people actually want to read and share.

Google can be a tough nut to crack. You don’t want to put all of your “eggs” in one basket, so I suggest you find your place somewhere in the social media-sphere. You’ll find there are many to choose from that provide the perfect platform for your unique voice.

How Do You Socially Network?

There are copious amounts of social networks in existence. We all know the big two: Twitter and Facebook. There are also several popular niche networks like Classmates.com and LinkedIn. Millions of people worldwide are using these services to connect with new people, and reconnect with people they’ve lost touch with.

As these ways of interacting with one another started to take off, some people had a “sky is falling” reaction. “It’s the end of human interaction! People will never leave their computers,” they said. Of course this hasn’t actually happened. On the contrary, we are interacting with each other even more. These social networks help us stay connected when it would be difficult any other way.

My Twitter feed has become an endless supply of news and information that I wouldn’t know about otherwise. My dad has used Facebook to keep in touch with old friends from high school. Even my wife, who tends to be disinterested in technology, has become a social networking fan. How do you socially network? Has it improved your connections with people? I would guess that it has, and will continue to do so as these networks further embed themselves into our lives…and that’s not a bad thing.

What is the Goal of Digital Marketing?

Recently I was with a group of business owners who were talking about different “marketing tools” they were using for their businesses.  There seemed to be a rabid desire among them to learn about some “Holy Grail” new tactic or technique they could use. But as I started asking them how they would use one particular tool or another, their answers started sounding more like the feature lists these tools use to market themselves.

  • “It lets me add all my contacts and manage discussions in one place.”
  • “I can see results from my email campaign in real time!”
  • “I can post to Twitter, Facebook and LinkedIn, all from the same program.”

Not to belabor the point, but these stated reasons for using a tool aren’t reasons at all. They don’t identify the one crucial element every marketing activity must possess: The Goal.

So what is the goal of any marketing effort, digital or otherwise? It’s simple: To increase revenue and profit.

Any tool, tactic or strategy must be able to demonstrate how it will help you hit this goal, or it’s nothing but a waste of time, money and resources.

Lately, it seems like many respected tools and tactics cannot seem to quantify any bottom line objective.  I guess that’s what makes us different from other creative digital agencies. We genuinely think that if a service can’t justify it’s price, then neither can we.

Are you asking the tough question about your marketing efforts? Or are you wasting precious resources without a strategy that moves you closer to your revenue or profit goal? Either way, you should know and be able to quantify how each new tool or tactic moves you closer or farther away from revenue and profit. To riff on an old axiom, “Experiment, but verify.”

Video Does Make A Difference

Broadband has given businesses new ways to get their brand message out into the world. From personal video to streaming live broadcasts of large scale events, the internet has made it necessary for companies to rethink how they reach consumers. The most effective marketing campaigns are the ones that incorporate Twitter, Facebook, YouTube and so on.

Old Spice is a good example of this principle. Their “Old Spice Man” campaign has been a huge hit. After the initial commercial became a viral hit, they engaged consumers further by recording and posting video responses to those who commented about the commercial in various social forums. You don’t necessarily need to go as far as Old Spice did, but it is a good example of what video can do for your brand. It has a much greater impact than just text on a page.

When working on a marketing campaign, consider adding video. It will add identity to your brand, and help consumers better connect with your company.

Twitter Weekly Updates for 2009-10-11

  • Looking for a contact at Simplex Healthcare in Brentwood… thought I’d play 6 degrees of Twitter. Anyone? #

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