A lot of people love the idea of having video on their site, but when it comes down to it, don’t follow through. This is a mistake that could be costing you tons of page views, which in turn can cost you money! Studies have shown a large increase in traffic for those sites that have content-related video. In fact, we have a client who is a former mortgage loan officer. His website still gets hits because of the video we shot of him.
Your first thoughts are probably, “How do I get video on my site? What kind of video do I put up?” I’ll answer the second question first. You’ll want to put up video that is related to your business, preferably video that features you or your company. Use your digital camera’s or mobile phone’s video function to video yourself talking about what you do. Hopefully, you enjoy what you do, so that your personality will show.
As to the “how you get video on your site” question, use YouTube. It is the world’s second largest search engine. It is very easy to embed video from YouTube into your website, and it is another place to help your business be found.
You really are missing out if you don’t have video on your website. If you don’t want to do it yourself, hire us!