Posts tagged with ‘video marketing’

Plan Your 2009 Marketing Efforts Now

With marketing dollars potentially growing tighter next year, it’s important to make every dollar count, and real return for online content and marketing efforts is a must. We continue to see Google loving sites with video, and further optimization strategies we are using in conjunction with video are making real differences for our clients.

We just recently heard from one such client who told us he landed a new customer with a projected business transactional worth in the mid-six figures next year. The reason his client told him he got their business? “Your persistence in contacting us, and your amazing web site and video.”

Since these were marketing services we had provided, we were thrilled to hear the results in such quantifiable terms! But were we surprised to hear it? Not in the slightest.

Our web video and design services provide real returns to clients. If you have fewer dollars to spend on marketing right now, shouldn’t you be thinking about how online video can act as an inexpensive, tax free employee, working for you 24/7, 365?

Multipurpose videos for web/TV/DVD

I recently completed a video production project for a new client, and I wanted to share some of the strategy behind the creative choices we made. But first, here’s the video:

The client’s video needs were simple: Create a 5-minute DVD that can be looped continuously on a TV at a trade show booth. They supplied all the images of their work, and wanted me to assemble a slide show, with some cool transitional graphics, if the budget would allow. It was only after I quizzed them a bit more that I learned that their web site had no video yet, and while they had talked about doing something, it wasn’t as important as the trade show. I also was able to discover that television advertising was something they hoped to be doing next year.

A little knowledge in the beginning of a project can really help the creative direction of things, as well as save thousands of dollars for a client, and in this case, I suggested that this video could be repurposed very easily for any or all of those other video needs, if we planned it smart.

The rest of this post could get really technical really fast, but in a nutshell, I was able to develop a visual concept that would work in all of the scenarios this client was likely to come across where video would make sense, and by planning smart from the beginning and asking some questions the client had not considered, I’m quite confident I saved them a good deal of money as well. I’m proud of this one. It represents the technical skill and the value I strive to provide to everyone I work with.