Posts tagged with ‘youtube’

Why You Need Video Now!

A lot of people love the idea of having video on their site, but when it comes down to it, don’t follow through. This is a mistake that could be costing you tons of page views, which in turn can cost you money! Studies have shown a large increase in traffic for those sites that have content-related video. In fact, we have a client who is a former mortgage loan officer. His website still gets hits because of the video we shot of him.

Your first thoughts are probably, “How do I get video on my site? What kind of video do I put up?” I’ll answer the second question first. You’ll want to put up video that is related to your business, preferably video that features you or your company. Use your digital camera’s or mobile phone’s video function to video yourself talking about what you do. Hopefully, you enjoy what you do, so that your personality will show.

As to the “how you get video on your site” question, use YouTube. It is the world’s second largest search engine. It is very easy to embed video from YouTube into your website, and it is another place to help your business be found.

You really are missing out if you don’t have video on your website. If you don’t want to do it yourself, hire us!

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Video Does Make A Difference

Broadband has given businesses new ways to get their brand message out into the world. From personal video to streaming live broadcasts of large scale events, the internet has made it necessary for companies to rethink how they reach consumers. The most effective marketing campaigns are the ones that incorporate Twitter, Facebook, YouTube and so on.

Old Spice is a good example of this principle. Their “Old Spice Man” campaign has been a huge hit. After the initial commercial became a viral hit, they engaged consumers further by recording and posting video responses to those who commented about the commercial in various social forums. You don’t necessarily need to go as far as Old Spice did, but it is a good example of what video can do for your brand. It has a much greater impact than just text on a page.

When working on a marketing campaign, consider adding video. It will add identity to your brand, and help consumers better connect with your company.