Harkins Creative took on the challenge of using viral video posted on YouTube to stir interest in a web project we were involved with. It was like research into what makes web video work, and with 100,000 views as of Sunday morning, I think we are proving the point and the concept petty well!

This was a fun little project, and the intent was to simply make an entertaining video with a “hook” (pardon the pun, watch the video and you’ll understand) that would get people to visit a site. We did very little promotion, other than posting it on YouTube, but we thought very strategically about what might work there.