The Agency Record Blog
RSS stands for Really Simple Syndication, and it’s one of the most exciting things to happen in web technology. It is just breaking into the mainstream, but web sites who have implemented it early are already experiencing huge benefits. So what is it?
- RSS allows visitors to automatically subscribe to all the new content on your web site or blog with the click of a button. It’s that easy! No more email, no more unwanted messages cluttering up the inbox.
- RSS requires that the subscriber has a feed reader, which is software that goes out to the web and checks on all the web sites in the reader’s subscription list, and looks for new content. When it finds it, it alerts the computer user that there is new information on one or more of the web sites he has subscribed to, and then displays it when the user wants to see it. Imagine being able to push out updates and product announcements, or schedule changes or other important relevant information without sending out one single email!
- Web browsers like Firefox and IE7 come standard with an RSS feed reader, and there are many more standalone products as well, such as my favorite, Google Reader.
How could your web site or blog benefit from this technology? Could you use it to tell loyal customers when you are having a sale (before anyone else knows?) What about alerting people when a new product ships? How about telling customers when there’s news that could benefit them?
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