The Agency Record Blog
I happened upon this thought as I came across a Twitter account for the movie, Country Strong. The movie, starring Gwenyth Paltrow and Tim McGraw needs all the promotional help it can get, battling with heavy hitters like True Grit and Black Swan. It’s no wonder movie promoters look to Twitter and real-time interaction to boost ticket sales.
But, what happens when the movie is no longer in theaters and is nothing more than a rental box tenant? Do social media marketers continue to nourish the content being poured into this account? Do they delete it? Do they let it fade into dust?
This specific Twitter account does not make me curious as much as the notion that this is likely happening EVERDAY. Bad vH1 reality programming, pop artists, and other fads of entertainment are likely looking to engage with their audience via Twitter. I’ll go out on a limb and say there are thousands of Twitter accounts vacantly lying in the Internet stratosphere abandoned and neglected forever.
I’m not under the impression that this is good or bad, mostly I find it overwhelming. To me, social media is about perseverance and determination, as well as time and patience. With this reasoning, it’s curious that Twitter accounts are created and nurtured only for a matter of weeks, then sent off to the Twitter heaven in the sky.